How to Pitch Your Business Idea to Your Family

Alberto was excited to start his own business but had to be strategic about telling his concerned Mexican mom. And Marlene Orozco, who studies Latino entrepreneurs in the U.S., speaks with Juleyka about the challenges and opportunities entrepreneurs face, and how their families can best support them.

Our expert this week is Marlene Orozco, Associate Director of the Stanford Latino Entrepreneur Initiative at the Stanford School of Business.